Publication

In B2B, products are often abstract, technical, and hard to connect with. #Mascots can change that. Roman Yakovlev, Senior Marketing Designer at Railsware, shares how his team built mascots for TitanApps and t.co/KBLKmjgaJe: t.co/eMUwAe8qI2 #DesignProcess t.co/zDbTZrLpmA

@uxmag Do you test whether people remember the product alongside the mascot? I would worry about a character becoming familiar while the actual use case stays unclear.